003 — Insurance · App & Intranet
A More Human Insurance Experience
Led the redesign of RIMAC's customer app and intranet, creating one cohesive visual language across web and mobile that makes insurance feel intuitive and trustworthy.
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Overview
Designing trust through digital experiences
RIMAC's digital touchpoints had grown fragmented, inconsistent interfaces, unclear navigation, and an experience that felt transactional rather than supportive.
A refreshed brand created the opportunity to humanize insurance: one cohesive visual language, applied consistently across web and mobile.
Playground proposals for Mi Mundo RIMAC, the redesigned customer experience. Click to expand.
The Design Challenge
Three problems, one visual language
Fragmented experiences
Every product lived in its own silo, forcing customers to relearn each interface.
Difficult navigation
Finding coverage or filing a claim took too many steps, at the worst possible moments.
Inconsistent visual language
The new brand hadn't reached the product. Digital felt disconnected from RIMAC's identity.
Visual Exploration
Opening the Figma file
Typography, colour, spacing, and component experiments, including the directions we rejected.
Color Palette
Typography System
Grid Systems
Elevation & Shadows
From Concept to Interface
Iterating in the open
Responsive Experience
One experience, every screen
Desktop
Mobile
The same visual language adapting across desktop and mobile.
Selected Screens
Across the product
Sign in
Dashboard
Claims & policies
Personalized home
Home
Profile
Cards
Key Design Decisions
Design thinking, not deliverables
Making insurance feel approachable
Plain language, warm colour, and friendly iconography replaced legal-sounding labels, without losing precision.
Balancing simplicity with information density
Policies carry real complexity. Progressive disclosure keeps the surface calm while the detail stays one tap away.
Designing for trust
Clear status, honest timelines, and no dead ends, especially in claims, where anxiety is highest.
Creating consistency between web and mobile
One token set, one component library, so every touchpoint feels like the same product.
Outcome
Designing beyond interfaces
Great products
don't happen by accident.
Let's build one together.
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