Projects

Brokerage Growth AI

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Goal & Context

GYDE Health is an AI-driven brokerage enablement platform helping brokers uncover revenue opportunities.

Launched AI-powered Gap Scores to surface personalized recommendations.
Designed a cross-sell engine that guides brokers on what to sell and to whom.
Made sure the AI doesn’t just talk, it listens. Broker feedback directly improves future recommendations.
Operated in a fast-paced startup environment, adapting the Design System, re-skinning to the brand manual, and partnering closely with engineering to ship quickly.

This wasn’t just feature design. It was about turning AI intelligence into confident business action.

Designing AI for Action

The core challenge:

How do you make AI insights understandable, trustworthy, and actionable for brokers?

Gap Score visualization
Client-level opportunity breakdowns
Cross-sell recommendations
Timing signals (when to reach out)
Actions after knowing the recommendation

The design focus:

Turn complex AI scoring into clear decision support
Reduce cognitive load
Balance transparency vs. simplicity

AI didn’t replace broker judgment, it amplified it.

AI-Assisted Design Workflow

This project pushed my AI workflow further.

Tools & Methods:

Cursor for rapid prototyping and logic exploration
Meta prompting to refine AI interactions and edge cases
Figma Make for rapid UI iteration
Daily AI testing loops to validate assumptions

Meta prompting became essential, designing not just screens, but the language layer between AI outputs and user trust, this fast work helped me have more conversations in what we can deliver and timeline. After this I need to also think about multiple escenarios and have a proper hand off to devs.

I used AI as a thinking partner.

This project pushed my AI workflow further.

Tools & Methods:

Cursor for rapid prototyping and logic exploration
Meta prompting to refine AI interactions and edge cases
Figma Make for rapid UI iteration
Daily AI testing loops to validate assumptions

I used AI as a thinking partner.

Startup Velocity & System Thinking

GYDE AI was an early-stage product. Speed did mattered.

We used:

shadcn/ui as a base design system
Heavy re-skinning and personalization to align with product vision
Component restructuring to support AI-specific UI patterns

Because timelines were tight:

I made fast decisions with high ownership
Prioritized ruthlessly
Balanced short-term delivery with scalable foundations
Joined daily standups to surface blockers immediately
Learn the business fast and identify leverage points
Design under uncertainty and lead

https://gydehealth.ai/

GYDE AI was an early-stage product. Speed did mattered.

We used:

shadcn/ui as a base design system
Heavy re-skinning and personalization to align with product vision
Component restructuring to support AI-specific UI patterns

Because timelines were tight:

I made fast decisions with high ownership
Prioritized ruthlessly
Balanced short-term delivery with scalable foundations
Joined daily standups to surface blockers immediately
Learn the business fast and identify leverage points
Design under uncertainty and lead

https://gydehealth.ai/

My motto: Driving clarity and momentum through collaborative, accountable leadership.

Sounds easy but takes a lot from a Senior Lead Product Designer. 🚀

Discovery & Designs

This case study includes selected Design System components, product explorations, discovery work, presentations, and system diagrams, a curated glimpse into the broader strategic work behind Connect.

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